Inclusion by Design in Pharma Research and Marketing

On May 3, panelists across the pharma and health care industries came together to discuss the role of inclusion in advertising. Attendees learned what steps should be taken to ensure that market research and ads represent their full range of consumers, challenges in designing research for difficult-to-reach populations, and how representation affects ad creative.

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Featured Speakers

Marjorie Reedy
Marjorie ReedyTeam Lead, Experience Design and Research Strategy
Merck

Moderator

Co-Chair, Pharma Council

Jillian Rice
Jillian RiceVice President
Ipsos Creative Excellence
Rodney Denene
Denene Jonielle RodneyCEO & Founder
Zebra Strategies
Kristin Tolbert
Kristin TolbertVP, Cross-Cultural Marketing
Klick

Allyson Wuensch
Allyson WuenschVP, Client Management
Kantar Millward Brown